Late July

Late July chips are the kind of chips you might not notice at first sitting quietly on the shelf in their neatly designed bags looking almost too simple almost too clean but then you try one and realise they are exactly what a tortilla chip should be crisp golden with just the right amount of salt and a taste that feels warm and familiar as if someone took the time to make them properly instead of rushing them out of a factory

They are not the kind of chips that demand attention they do not scream at you with bright artificial colors or overwhelming flavours that try too hard they are confident in what they are and that is what makes them so good you can eat them on their own and they hold up just fine you can dip them in salsa and they do not break too easily you can pile them with guacamole and they stay firm enough to handle it there is something reassuring about a chip that does not let you down

People talk about snacks as if they are just something to eat without thought but these chips feel like they were made with care they are organic they are non GMO they come in a bag that does not feel like it belongs to some oversized brand that has lost its way there is something honest about them something real you eat one and then another and it does not feel like mindless eating it feels like you are enjoying something the way it was meant to be

If there is one thing that makes them stand out it is the way they stay simple without feeling plain they do not need extra seasoning or odd flavours they are exactly what they should be and sometimes that is the best thing of all it is like finding a book that does not rely on twists or tricks but just tells a good story and tells it well sometimes the best things do not need to be dressed up they just need to be made properly and given to the people who will appreciate them and that is exactly what Late July chips do they are the kind of chips you come back to because they are exactly right